-
Brooks Grading
Brooks Grading is an egg-grading facility in Brooks, Kentucky. A sister company of HBF Foods, it requires a website focused on managing facility HR postings and application submissions. Using the HBF Foods theme, I built a WordPress site that efficiently aggregates job listings and presents position applications based on location and job family. Clean, simple imagery aligned with Brooks Grading’s branding enhances the site’s functionality and overall user experience.
Tools: WordPress, Illustrator, Photoshop, After Effects, Animate, Lottie, Dropbox, Google Drive
-
SoKno Sculpt
SoKno Sculpt is a local non-profit community organization empowering Knoxville sculptors with connections to commissions in the Old Sevier Neighborhood on the Tennessee River’s south side. Residents can apply for grants to install sculptures on their property with a specific juried artist or connect with an artist to commission a sculpture.
I serve as a volunteer for SoKno Sculpt. SoKno Sculpt required a website to manage grant requests and showcase its talented local artists. The directors provided a clear vision for the project. I used WordPress to create a site that meets their needs.My volunteer work also spreads to managing SoKno Sculpt’s social media. The scale of the project is a challenge. With 12 artists and growing, managing social media to reflect the goals of SoKno Sculpt and promote the artists and their work, while keeping a consistent voice and style, is a constant effort.
Tools: WordPress, Photoshop, Meta Business Suite, Publer -
Pivot Point
Pivot Point was a small art gallery in Old North Knoxville, TN. Emory Place, a vibrant and growing community, was the cornerstone of this project. We aimed to build on this growth, and my focus was on creating a welcoming space online and in the gallery, a vision that we believe will continue to thrive.
As the gallery assistant, I greeted visitors, kept statistics, and managed inventory on the website and in the gallery. I also took charge of our social media presence on Instagram and Facebook. The owners specifically requested that I make the content more dynamic. I utilized Canva to help with content management and create eye-catching graphics that matched the gallery’s style.
The collection featured national, regional, and local art, and many local artists actively promoted the gallery. My primary goal was to interact with them and amplify their voices. Their efforts were instrumental in the gallery’s success and formed the basis of my work, making them an integral part of our gallery community.
Tools: Canva, Meta Business, Instagram, Facebook, Art Cloud, Photoshop, Illustrator, Google Drive
-
Bill Cook Jr.
Bill Cook Jr. is a local sculptor in Knoxville, Tenn.
His collection required a specific taxonomy to highlight available works and clearly distinguish sold pieces.
Cook’s directive was to recreate an HTML site in WordPress, creating an environment he could easily manage. I designed a taxonomy that automatically populated galleries when content was uploaded to designated folders.
Tools: WordPress, Photoshop, Google Drive.
-
Gunnar Quist
Gunnar is a local artist in Knoxville, TN.
Gunnar Quist is a digital creator and painter in Knoxville, Tenn. Gunnar’s process centers on creating a digital representation of an image in pixels and then painting it. To support his workflow, his website was migrated from Squarespace to WordPress. His collection required an intricate taxonomy to ensure images appear exactly where intended when photos are uploaded to the site.
Tools: WordPress, Illustrator, Photoshop
-
HBF Foods
HBF Foods is an organic egg products company based in Morristown, Tenn.
The goal for HBF Foods was to design an appealing flagship website. Using WordPress, I followed the brand style guide and incorporated provided stock imagery to create modular, interchangeable sections across the site. I also applied a clear taxonomy to populate pages and support a seamless user experience, adding subtle animations and banners to enhance visual appeal.
Tools: WordPress, Illustrator, Photoshop, After Effects, Animate, Lottie, Dropbox, Google Drive
-
Presentations
Solving communication challenges starts with knowing where to look — and how to present results clearly and effectively.
This collection features selected projects developed independently and collaboratively at UT Libraries and the UT College of Communication, with an emphasis on marketing strategy, audience engagement and message clarity.
-
UT Libraries
The University of Tennessee Libraries is the hub of the Knoxville campus, bringing together research, instruction, community spaces and the resources needed to complete projects in one central location. It is vibrant and enriching, and I learn something new every day.
I worked at UT Libraries for 25 years and retired in January 2024. During my tenure, I held a wide range of responsibilities. I staffed the research desk, conducted literature reviews, scheduled instruction appointments, coordinated events, wrote reports and newsletters, created posters and digital displays, designed and maintained websites, supervised students, managed facilities and oversaw supply procurement. I also managed social media for Pendergrass Library from 2011 to 2015.
Committees: Student Art in the Library, Diversity Committee, Social Committee, Dean’s Staff Advisory Committee, Assessment Committee, Website Usability Committee, Campus Communicators.
Tools: Office 365, Sharepoint, Power Automate, Google Workspace, Qualtrix, Canva, WordPress, Drupal, Adobe Creative Suite, HTML, CSS, PHP.
-
Bruce Bennett Sculpture
Bruce Bennett was a local sculptor in Knoxville, Tenn. A long-standing member of Knoxville’s creative community, Bennett was also a pioneer at Candoro Marble in Vestal. He sponsored collaborative works such as the One Ton show at UT Gardens and other local installations.
Originally from rural Arkansas, Bennett grew up working with wood before discovering a lasting passion for Tennessee marble. His body of work includes furniture, architectural elements, prestigious awards, decorative accents and elegant sculpture. Now retired, this collection serves as a tribute to a lifetime of craftsmanship and artistic contribution.
For this project, I developed a comprehensive online presence, including a website, an online store, social media accounts, marketing materials and client communications. I also actively pursued retail opportunities both online and in physical spaces to expand the collection’s reach.
Tools: WordPress, Photoshop, InDesign, Illustrator, After Effects, Stachi Art, Etsy, Square, Google Analytics, Flourish, Facebook, Instagram, Twitter, and YouTube.
-
Marble City Glassworks
Marble City Glassworks was a local hot-glass studio in Knoxville, Tenn., offering high-quality functional art and sculpture alongside immersive, hands-on experiences. The studio specialized in hot glass classes, workshops and group events designed to engage both beginners and experienced creatives.
I led the development of Marble City Glassworks’ digital presence, creating a cohesive ecosystem that included a product catalog, website, Etsy store, social media channels, event booking system, Square payments and client communications. This integrated approach made it easy for customers to discover, book and engage with the studio.
The studio launched before website content management systems were available, with an HTML website. This period of growth focused on growing a client base and establishing a presence in local markets. Strong support from Knoxville’s arts community helped accelerate Marble City Glassworks’ growth. The new WordPress website with a self-booking system proved critical to managing increasing demand for hotglass classes, workshops, and groups.
The transition to a WordPress website elevated communications and operations and seamlessly integrated event booking, client management and outreach.
Marble City Glassworks Collection
Tools: WordPress, Google Drive, Photoshop, Dreamweaver, HTML, CSS, Facebook, Instagram, Twitter, Flickr, and Pinterest. Square, Etsy.
Allison Roberts
Communications Professional