Allison Roberts

Marble City Glassworks was a local hot glass studio in Knoxville, Tenn., offering high-quality functional art and sculpture alongside immersive, hands-on experiences. The studio specialized in hot glass classes, workshops and group events designed to engage both beginners and experienced creatives.

I led the development of Marble City Glassworks’ digital presence, creating a cohesive ecosystem that included a product catalog, website, Etsy store, social media channels, event booking system, Square payments and client communications. This integrated approach made it easy for customers to discover, book and engage with the studio.

The studio initially launched with an HTML website before transitioning to a content management system. During this period, the focus was on building a client base and establishing a presence in local markets. Strong support from Knoxville’s arts community helped expand the studio’s reach. As demand increased, a new WordPress website with a self-booking system became critical to managing classes, workshops and group events.

The transition to WordPress streamlined communications and operations by integrating event booking, client management and outreach into a more efficient digital system.

Marble City Glassworks Collection

Tools: WordPress, Google Drive, Photoshop, Dreamweaver, HTML, CSS, Facebook, Instagram, Twitter, Flickr, and Pinterest. Square, Etsy.