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Prompt Payroll Services
Prompt Payroll Services, a payroll and tax service company in downtown Knoxville, TN, needed a Wix website that reflected the same level of excellence as its service.
I worked closely with the owner, making sure every detail met their expectations.
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HBF Grading
HBF Grading is the fresh egg-grading branch of Handsome Brook Farms Family. I designed and developed a WordPress recruitment website featuring a centralized job posting and application system for multiple locations. I streamlined their HR workflows with integrated online forms while delivering a clean, branded user experience.
Tools: WordPress, Illustrator, Photoshop, After Effects, Animate, Lottie, Dropbox, Google Drive
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SoKno Sculpt
SoKno Sculpt is a local non-profit community organization empowering Knoxville sculptors with connections to commissions in the Old Sevier Neighborhood on the Tennessee River’s south side. Residents can apply for grants to install sculptures on their property with a specific juried artist or connect with an artist to commission a sculpture.
As their communications volunteer, I designed and developed the SoKno Sculpt website while managing digital content strategy, social media, photography, and original video production. Created visual storytelling content that highlighted artists, community projects, and creative initiatives while strengthening online presence and audience engagement.
Tools: WordPress, Photoshop, Meta Business Suite, Publer -
Pivot Point
Pivot Point was a small art gallery in Old North Knoxville, TN. Emory Place, a vibrant and growing community, was the cornerstone of this project. We aimed to build on this growth, and my focus was on creating a welcoming space online and in the gallery, a vision that we believe will continue to thrive.
As the gallery assistant, I greeted visitors, kept statistics, and managed inventory on the website and in the gallery. I also took charge of our social media presence on Instagram and Facebook. The owners specifically requested that I make the content more dynamic. I utilized Canva to help with content management and create eye-catching graphics that matched the gallery’s style.
The collection featured national, regional, and local art, and many local artists actively promoted the gallery. My primary goal was to interact with them and amplify their voices. Their efforts were instrumental in the gallery’s success and formed the basis of my work, making them an integral part of our gallery community.
Tools: Canva, Meta Business, Instagram, Facebook, Art Cloud, Photoshop, Illustrator, Google Drive
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Bill Cook Jr.
Bill Cook Jr. is a local sculptor in Knoxville, Tenn.
His collection required a specific taxonomy to highlight available works and clearly distinguish sold pieces.
Cook’s directive was to recreate an HTML site in WordPress, creating an environment he could easily manage. I designed a taxonomy that automatically populated galleries when content was uploaded to designated folders.
Tools: WordPress, Photoshop, Google Drive.
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Gunnar Quist
Gunnar is a local artist in Knoxville, TN.
Gunnar Quist is a digital creator and painter in Knoxville, Tenn. Gunnar’s process centers on creating a digital representation of an image in pixels and then painting it. To support his workflow, his website was migrated from Squarespace to WordPress. His collection required an intricate taxonomy to ensure images appear exactly where intended when photos are uploaded to the site.
Tools: WordPress, Illustrator, Photoshop
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HBF Foods
HBF Foods is an organic egg products company based in Morristown, Tenn.
I designed and developed a flagship WordPress website for HBF Foods, an organic egg products company, translating brand guidelines into a cohesive digital experience. Created modular, reusable page layouts and implemented structured content organization to improve scalability and user navigation. I enhanced the site’s visual appeal and engagement through custom banners, animations, and strategic use of imagery.
Tools: WordPress, Illustrator, Photoshop, After Effects, Animate, Lottie, Dropbox, Google Drive
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Presentations
Solving communication challenges starts with knowing where to look — and how to present results clearly and effectively.
This collection features selected projects developed independently and collaboratively at UT Libraries and the UT College of Communication, with an emphasis on marketing strategy, audience engagement and message clarity.
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UT Libraries
The University of Tennessee Libraries is the hub of the Knoxville campus, bringing together research, instruction, community spaces and the resources needed to complete projects in one central location. It is vibrant and enriching, and I learn something new every day.
I worked at UT Libraries for 25 years and retired in January 2024. During my tenure, I held a wide range of responsibilities. I staffed the research desk, conducted literature reviews, scheduled instruction appointments, coordinated events, wrote reports and newsletters, created posters and digital displays, designed and maintained websites, supervised students, managed facilities and oversaw supply procurement. I also managed social media for Pendergrass Library from 2011 to 2015.
Committees: Student Art in the Library, Diversity Committee, Social Committee, Dean’s Staff Advisory Committee, Assessment Committee, Website Usability Committee, Campus Communicators.
Tools: Office 365, Sharepoint, Power Automate, Google Workspace, Qualtrix, Canva, WordPress, Drupal, Adobe Creative Suite, HTML, CSS, PHP.
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Bruce Bennett Sculpture
Bruce Bennett was a local sculptor in Knoxville, Tenn. A long-standing member of Knoxville’s creative community, Bennett was also a pioneer at Candoro Marble in Vestal. He sponsored collaborative works such as the One Ton show at UT Gardens and other local installations.
Originally from rural Arkansas, Bennett grew up working with wood before discovering a lasting passion for Tennessee marble. His body of work includes furniture, architectural elements, prestigious awards, decorative accents and elegant sculpture. Now retired, this collection serves as a tribute to a lifetime of craftsmanship and artistic contribution.
For this project, I developed a comprehensive online presence, including a website, an online store, social media accounts, marketing materials and client communications. I also actively pursued retail opportunities both online and in physical spaces to expand the collection’s reach.
Tools: WordPress, Photoshop, InDesign, Illustrator, After Effects, Stachi Art, Etsy, Square, Google Analytics, Flourish, Facebook, Instagram, Twitter, and YouTube.
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Marble City Glassworks
Marble City Glassworks was a local hot-glass studio in Knoxville, Tenn., offering high-quality functional art and sculpture alongside immersive, hands-on experiences. The studio specialized in hot glass classes, workshops and group events designed to engage both beginners and experienced creatives.
I led the development of Marble City Glassworks’ digital presence, creating a cohesive ecosystem that included a product catalog, website, Etsy store, social media channels, event booking system, Square payments and client communications. This integrated approach made it easy for customers to discover, book and engage with the studio.
The studio launched before website content management systems were available, with an HTML website. This period of growth focused on growing a client base and establishing a presence in local markets. Strong support from Knoxville’s arts community helped accelerate Marble City Glassworks’ growth. The new WordPress website with a self-booking system proved critical to managing increasing demand for hotglass classes, workshops, and groups.
The transition to a WordPress website elevated communications and operations and seamlessly integrated event booking, client management and outreach.
Marble City Glassworks Collection
Tools: WordPress, Google Drive, Photoshop, Dreamweaver, HTML, CSS, Facebook, Instagram, Twitter, Flickr, and Pinterest. Square, Etsy.
Allison Roberts
Digital Operations & Content Manager