Likes and shares are currency, and social media is a powerful tool for driving engagement and conversions. Well-crafted content is the most effective way to capture attention and make an impact. In the hands of a skilled marketer, that currency turns into value by defining a product or experience amid the digital clutter and helping it stand out — so likes and shares can grow.
In today’s market, consumers are no longer passive recipients. They play an active role in shaping what they consume and how they experience it.
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Bruce Bennett Sculpture
Bruce Bennett was a local sculptor in Knoxville, Tenn. A long-standing member of Knoxville’s creative community, Bennett was also a pioneer at Candoro Marble in Vestal. He sponsored collaborative works such as the One Ton show at UT Gardens and other local installations. Originally from rural Arkansas, Bennett grew up working with wood before discovering…
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SoKno Sculpt
SoKno Sculpt is a local non-profit community organization empowering Knoxville sculptors with connections to commissions in the Old Sevier Neighborhood on the Tennessee River’s south side. Residents can apply for grants to install sculptures on their property with a specific juried artist or connect with an artist to commission a sculpture. As their communications volunteer,…
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Pivot Point
Pivot Point was a small art gallery in Old North Knoxville, Tenn. Emory Place, a vibrant and growing community, was the cornerstone of this project. Our goal was to build on that momentum by creating a welcoming experience both online and in the gallery. As the gallery assistant, I greeted visitors, tracked statistics, and managed…
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UT Libraries
The University of Tennessee Libraries is the hub of the Knoxville campus, bringing together research, instruction, community spaces and the resources needed to complete projects in one central location. It is vibrant and enriching, and I learned something new every day. I worked at UT Libraries for 25 years and retired in January 2024. My…
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Marble City Glassworks
Marble City Glassworks was a local hot glass studio in Knoxville, Tenn., offering high-quality functional art and sculpture alongside immersive, hands-on experiences. The studio specialized in hot glass classes, workshops and group events designed to engage both beginners and experienced creatives. I led the development of Marble City Glassworks’ digital presence, creating a cohesive ecosystem…