Having the right connections is everything.
Likes and shares are currency, and social media is a tool for increasing interactions and conversions. Crafted content is the best way to win notice and make an impact. The currency of likes becomes money in the hands of a skilled marketer, who defines a product or experience in the digital clutter, making it stand out so that the likes and shares can begin.
Also, in this new market, the consumer is no longer the passive recipient of consumption. They play an active role in determining what they consume and their experience.
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Pivot Point
Pivot Point is a small gallery in Old North Knoxville, TN. Emory Place, a vibrant and growing community, was the cornerstone of this project. We aimed to build on this growth, and my focus was on creating a welcoming space online and in the gallery, a vision that we believe will continue to thrive. As…
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Bruce Bennett Sculpture
Bruce Bennett is a local sculptor in Knoxville, TN. Bennett is a long-standing member of Knoxville, TN’s creative community and a pioneer at Candoro Marble in Vestal. He’s sponsored collaborative works such as the One Ton show in UT Gardens and local installations. Originally from rural Arkansas, Bruce grew up working with wood, but Tennessee…
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Marble City Glassworks
Marble City Glassworks was a local hot glass studio in Knoxville, TN. MCGW created high-quality functional art and sculpture and focused on providing experiences like hot glass classes, workshops, and group classes. My role was to create an online presence: a product catalog, a website, an Etsy store, social media, an event booking system, Square…
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UT Libraries
The University of Tennessee Libraries is the hub of the Knoxville campus, bringing together research, instruction, community spaces, and everything you need to get your project done in one central location. It is vibrant and enriching, and I learn something new every day. I worked at UT Libraries for 25 years and retired in January…