Information architecture is a design element in web content production that focuses on usability. It aligns your website with the user’s perspective and your business’s future needs.
In the process, I create visuals, like navigation elements, personas, scenarios, and wireframes, that help you see what I’m working on and how it will benefit your business. My visuals will include a competitive Analysis, a concept Model, and a website content Inventory complete with a structured website taxonomy to ensure your site stays organized and grows.
I design a usability test plan and run usability reports. These prototypes and graphics will help you visualize your new site and forge a solid foundation for your business’s future.
The journey starts with a few questions to determine your current state and what you need to make your website as easy to use as possible.
-
Bruce Bennett Sculpture
Bruce Bennett is a local sculptor in Knoxville, TN. Bennett is a long-standing member of Knoxville, TN’s creative community and a pioneer at Candoro Marble in Vestal. He’s sponsored collaborative works such as the One Ton show in UT Gardens and local installations. Originally from rural Arkansas, Bruce grew up working with wood, but Tennessee marble won his favor. His works include furniture, architectural elements, prestigious awards, decorative accents, and elegant sculpture. Now retired, this collection is a tribute to his lifetime of work.
In this project, I created an online presence, including a website, an online store, social media accounts, marketing materials, and communications. I actively sought retail spaces both online and physical.
Tools: WordPress, Photoshop, InDesign, Illustrator, After Effects, Stachi Art, Etsy, Square, Google Analytics, Flourish, Facebook, Instagram, Twitter, Youtube.
-
Gunnar Quist
Gunnar is a local artist in Knoxville, TN.
Gunnars’ process is to create a digital representation of an image in pixels and paint it. He needed to move his site from Squarespace to WordPress, and his collection required the creation of an intricate taxonomy to display his images where he wanted them when he uploaded photos to the site.
Tools: WordPress, Illustrator, Photoshop
-
HBF Foods
HBF Foods is an organic egg product company based in Morristown, TN.
For HBF Foods, the task was to design an appealing flagship website. I used WordPress, followed the style guide, and utilized the stock images provided to create independent, interchangeable sections throughout the site. I employed taxonomy to populate pages, ensuring a seamless user experience, and added animations and banners to enhance the site’s visual appeal.
Tools: WordPress, Illustrator, Photoshop, After Effects, Animate, Lottie, Dropbox, Google Drive
-
Marble City Glassworks
Marble City Glassworks was a local hot glass studio in Knoxville, TN. MCGW created high-quality functional art and sculpture and focused on providing experiences like hot glass classes, workshops, and group classes. My role was to create an online presence: a product catalog, a website, an Etsy store, social media, an event booking system, Square payments, and communications.
The studio’s soft start occurred before content management systems, so the original site was written in HTML. That time was spent setting up a client base and markets. The constituents in local arts programs were very generous in supporting the idea of an open glass studio in Knoxville. The studio grew quickly, and a self-booking system was the key to handling the volume.
The WordPress website brought communications to a new level by integrating a seamless booking system and client management.
Marble City Glassworks Collection
Tools: WordPress, Google Drive, Photoshop, Dreamweaver, HTML, CSS, Facebook, Instagram, Twitter, Flickr, and Pinterest. Square, Etsy.
-
SoKno Sculpt
SoKno Sculpt is a local community organization empowering Knoxville sculptors with connections to commissions in the Old Sevier Neighborhood on the Tennessee River’s south side. Residents can apply for grants to install sculptures on their property with a specific juried artist or connect with an artist to commission a sculpture.
SoKno Sculpt needed a website to efficiently manage grant requests and showcase our talented local artists. The directors provided a clear vision for the project. I used WordPress to create a site that meets their needs.Tools: WordPress, Photoshop