Information architecture is the foundation of effective web content. It focuses on usability, aligning your website with how users think today while supporting your business’s future growth.
Throughout the process, I create clear, practical visuals — including navigation structures, personas, scenarios and wireframes — so you can see how each decision supports your goals. These deliverables include a competitive analysis, a concept model and a complete website content inventory, organized within a structured taxonomy that keeps your site intuitive, scalable and easy to manage.
I also design usability test plans and produce usability reports. Together, these prototypes and visuals help you clearly envision your new site and build a strong, lasting foundation for your business.
The process begins with a short discovery phase, where I ask targeted questions to understand your current website and identify opportunities to make it as easy and effective to use as possible.
Websites
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Bill Cook Jr.
Bill Cook Jr. is a local sculptor in Knoxville, Tenn.
His collection required a specific taxonomy to highlight available works and clearly distinguish sold pieces.
Cook’s directive was to recreate an HTML site in WordPress, creating an environment he could easily manage. I designed a taxonomy that automatically populated galleries when content was uploaded to designated folders.
Tools: WordPress, Photoshop, Google Drive.
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Brooks Grading
Brooks Grading is an egg-grading facility in Brooks, Kentucky. A sister company of HBF Foods, it requires a website focused on managing facility HR postings and application submissions. Using the HBF Foods theme, I built a WordPress site that efficiently aggregates job listings and presents position applications based on location and job family. Clean, simple imagery aligned with Brooks Grading’s branding enhances the site’s functionality and overall user experience.
Tools: WordPress, Illustrator, Photoshop, After Effects, Animate, Lottie, Dropbox, Google Drive
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Bruce Bennett Sculpture
Bruce Bennett was a local sculptor in Knoxville, Tenn. A long-standing member of Knoxville’s creative community, Bennett was also a pioneer at Candoro Marble in Vestal. He sponsored collaborative works such as the One Ton show at UT Gardens and other local installations.
Originally from rural Arkansas, Bennett grew up working with wood before discovering a lasting passion for Tennessee marble. His body of work includes furniture, architectural elements, prestigious awards, decorative accents and elegant sculpture. Now retired, this collection serves as a tribute to a lifetime of craftsmanship and artistic contribution.
For this project, I developed a comprehensive online presence, including a website, an online store, social media accounts, marketing materials and client communications. I also actively pursued retail opportunities both online and in physical spaces to expand the collection’s reach.
Tools: WordPress, Photoshop, InDesign, Illustrator, After Effects, Stachi Art, Etsy, Square, Google Analytics, Flourish, Facebook, Instagram, Twitter, and YouTube.
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Gunnar Quist
Gunnar is a local artist in Knoxville, TN.
Gunnar Quist is a digital creator and painter in Knoxville, Tenn. Gunnar’s process centers on creating a digital representation of an image in pixels and then painting it. To support his workflow, his website was migrated from Squarespace to WordPress. His collection required an intricate taxonomy to ensure images appear exactly where intended when photos are uploaded to the site.
Tools: WordPress, Illustrator, Photoshop
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HBF Foods
HBF Foods is an organic egg products company based in Morristown, Tenn.
The goal for HBF Foods was to design an appealing flagship website. Using WordPress, I followed the brand style guide and incorporated provided stock imagery to create modular, interchangeable sections across the site. I also applied a clear taxonomy to populate pages and support a seamless user experience, adding subtle animations and banners to enhance visual appeal.
Tools: WordPress, Illustrator, Photoshop, After Effects, Animate, Lottie, Dropbox, Google Drive
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Marble City Glassworks
Marble City Glassworks was a local hot-glass studio in Knoxville, Tenn., offering high-quality functional art and sculpture alongside immersive, hands-on experiences. The studio specialized in hot glass classes, workshops and group events designed to engage both beginners and experienced creatives.
I led the development of Marble City Glassworks’ digital presence, creating a cohesive ecosystem that included a product catalog, website, Etsy store, social media channels, event booking system, Square payments and client communications. This integrated approach made it easy for customers to discover, book and engage with the studio.
The studio launched before website content management systems were available, with an HTML website. This period of growth focused on growing a client base and establishing a presence in local markets. Strong support from Knoxville’s arts community helped accelerate Marble City Glassworks’ growth. The new WordPress website with a self-booking system proved critical to managing increasing demand for hotglass classes, workshops, and groups.
The transition to a WordPress website elevated communications and operations and seamlessly integrated event booking, client management and outreach.
Marble City Glassworks Collection
Tools: WordPress, Google Drive, Photoshop, Dreamweaver, HTML, CSS, Facebook, Instagram, Twitter, Flickr, and Pinterest. Square, Etsy.
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SoKno Sculpt
SoKno Sculpt is a local non-profit community organization empowering Knoxville sculptors with connections to commissions in the Old Sevier Neighborhood on the Tennessee River’s south side. Residents can apply for grants to install sculptures on their property with a specific juried artist or connect with an artist to commission a sculpture.
I serve as a volunteer for SoKno Sculpt. SoKno Sculpt required a website to manage grant requests and showcase its talented local artists. The directors provided a clear vision for the project. I used WordPress to create a site that meets their needs.My volunteer work also spreads to managing SoKno Sculpt’s social media. The scale of the project is a challenge. With 12 artists and growing, managing social media to reflect the goals of SoKno Sculpt and promote the artists and their work, while keeping a consistent voice and style, is a constant effort.
Tools: WordPress, Photoshop, Meta Business Suite, Publer -
UT Libraries
The University of Tennessee Libraries is the hub of the Knoxville campus, bringing together research, instruction, community spaces and the resources needed to complete projects in one central location. It is vibrant and enriching, and I learn something new every day.
I worked at UT Libraries for 25 years and retired in January 2024. During my tenure, I held a wide range of responsibilities. I staffed the research desk, conducted literature reviews, scheduled instruction appointments, coordinated events, wrote reports and newsletters, created posters and digital displays, designed and maintained websites, supervised students, managed facilities and oversaw supply procurement. I also managed social media for Pendergrass Library from 2011 to 2015.
Committees: Student Art in the Library, Diversity Committee, Social Committee, Dean’s Staff Advisory Committee, Assessment Committee, Website Usability Committee, Campus Communicators.
Tools: Office 365, Sharepoint, Power Automate, Google Workspace, Qualtrix, Canva, WordPress, Drupal, Adobe Creative Suite, HTML, CSS, PHP.