Information architecture is the foundation of effective web content. It focuses on usability, aligning your website with how users think today while supporting your business’s future growth.
Throughout the process, I create clear, practical visuals — including navigation structures, personas, scenarios and wireframes — so you can see how each decision supports your goals. These deliverables include a competitive analysis, a concept model and a complete website content inventory, organized within a structured taxonomy that keeps your site intuitive, scalable and easy to manage.
I also design usability test plans and produce usability reports. Together, these prototypes and visuals help you clearly envision your new site and build a strong, lasting foundation for your business.
The process begins with a short discovery phase, where I ask targeted questions to understand your current website and identify opportunities to make it as easy and effective to use as possible.
Websites
-
Bill Cook Jr.
Bill Cook Jr. is a local sculptor in Knoxville, Tenn.
His collection required a specific taxonomy to highlight available works and clearly distinguish sold pieces.
Cook’s directive was to recreate an HTML site in WordPress, creating an environment he could easily manage. I designed a taxonomy that automatically populated galleries when content was uploaded to designated folders.
Tools: WordPress, Photoshop, Google Drive.
-
Bruce Bennett Sculpture
Bruce Bennett was a local sculptor in Knoxville, Tenn. A long-standing member of Knoxville’s creative community, Bennett was also a pioneer at Candoro Marble in Vestal. He sponsored collaborative works such as the One Ton show at UT Gardens and other local installations.
Originally from rural Arkansas, Bennett grew up working with wood before discovering a lasting passion for Tennessee marble. His body of work includes furniture, architectural elements, prestigious awards, decorative accents and elegant sculpture. Now retired, this collection serves as a tribute to a lifetime of craftsmanship and artistic contribution.
For this project, I developed a comprehensive online presence, including a website, an online store, social media accounts, marketing materials and client communications. I also actively pursued retail opportunities both online and in physical spaces to expand the collection’s reach.
Tools: WordPress, Photoshop, InDesign, Illustrator, After Effects, Stachi Art, Etsy, Square, Google Analytics, Flourish, Facebook, Instagram, Twitter, and YouTube.
-
Gunnar Quist
Gunnar is a local artist in Knoxville, TN.
Gunnar Quist is a digital creator and painter in Knoxville, Tenn. Gunnar’s process centers on creating a digital representation of an image in pixels and then painting it. To support his workflow, his website was migrated from Squarespace to WordPress. His collection required an intricate taxonomy to ensure images appear exactly where intended when photos are uploaded to the site.
Tools: WordPress, Illustrator, Photoshop
-
HBF Foods
HBF Foods is an organic egg products company based in Morristown, Tenn.
I designed and developed a flagship WordPress website for HBF Foods, an organic egg products company, translating brand guidelines into a cohesive digital experience. Created modular, reusable page layouts and implemented structured content organization to improve scalability and user navigation. I enhanced the site’s visual appeal and engagement through custom banners, animations, and strategic use of imagery.
Tools: WordPress, Illustrator, Photoshop, After Effects, Animate, Lottie, Dropbox, Google Drive
-
HBF Grading
HBF Grading is the fresh egg-grading branch of Handsome Brook Farms Family. I designed and developed a WordPress recruitment website featuring a centralized job posting and application system for multiple locations. I streamlined their HR workflows with integrated online forms while delivering a clean, branded user experience.
Tools: WordPress, Illustrator, Photoshop, After Effects, Animate, Lottie, Dropbox, Google Drive
-
Marble City Glassworks
Marble City Glassworks was a local hot-glass studio in Knoxville, Tenn., offering high-quality functional art and sculpture alongside immersive, hands-on experiences. The studio specialized in hot glass classes, workshops and group events designed to engage both beginners and experienced creatives.
I led the development of Marble City Glassworks’ digital presence, creating a cohesive ecosystem that included a product catalog, website, Etsy store, social media channels, event booking system, Square payments and client communications. This integrated approach made it easy for customers to discover, book and engage with the studio.
The studio launched before website content management systems were available, with an HTML website. This period of growth focused on growing a client base and establishing a presence in local markets. Strong support from Knoxville’s arts community helped accelerate Marble City Glassworks’ growth. The new WordPress website with a self-booking system proved critical to managing increasing demand for hotglass classes, workshops, and groups.
The transition to a WordPress website elevated communications and operations and seamlessly integrated event booking, client management and outreach.
Marble City Glassworks Collection
Tools: WordPress, Google Drive, Photoshop, Dreamweaver, HTML, CSS, Facebook, Instagram, Twitter, Flickr, and Pinterest. Square, Etsy.
-
Prompt Payroll Services
Prompt Payroll Services, a payroll and tax service company in downtown Knoxville, TN, needed a Wix website that reflected the same level of excellence as its service.
I worked closely with the owner, making sure every detail met their expectations.
-
SoKno Sculpt
SoKno Sculpt is a local non-profit community organization empowering Knoxville sculptors with connections to commissions in the Old Sevier Neighborhood on the Tennessee River’s south side. Residents can apply for grants to install sculptures on their property with a specific juried artist or connect with an artist to commission a sculpture.
As their communications volunteer, I designed and developed the SoKno Sculpt website while managing digital content strategy, social media, photography, and original video production. Created visual storytelling content that highlighted artists, community projects, and creative initiatives while strengthening online presence and audience engagement.
Tools: WordPress, Photoshop, Meta Business Suite, Publer -
UT Libraries
The University of Tennessee Libraries is the hub of the Knoxville campus, bringing together research, instruction, community spaces and the resources needed to complete projects in one central location. It is vibrant and enriching, and I learn something new every day.
I worked at UT Libraries for 25 years and retired in January 2024. During my tenure, I held a wide range of responsibilities. I staffed the research desk, conducted literature reviews, scheduled instruction appointments, coordinated events, wrote reports and newsletters, created posters and digital displays, designed and maintained websites, supervised students, managed facilities and oversaw supply procurement. I also managed social media for Pendergrass Library from 2011 to 2015.
Committees: Student Art in the Library, Diversity Committee, Social Committee, Dean’s Staff Advisory Committee, Assessment Committee, Website Usability Committee, Campus Communicators.
Tools: Office 365, Sharepoint, Power Automate, Google Workspace, Qualtrix, Canva, WordPress, Drupal, Adobe Creative Suite, HTML, CSS, PHP.