Information architecture is the foundation of effective web content. It focuses on usability, aligning your website with how users think today while supporting your business’s future growth.
Throughout the process, I create clear, practical visuals — including navigation structures, personas, scenarios and wireframes — so you can see how each decision supports your goals. These deliverables include a competitive analysis, a concept model and a complete website content inventory, organized within a structured taxonomy that keeps your site intuitive, scalable and easy to manage.
I also design usability test plans and produce usability reports. Together, these prototypes and visuals help you clearly envision your new site and build a strong, lasting foundation for your business.
The process begins with a short discovery phase, where I ask targeted questions to understand your current website and identify opportunities to make it as easy and effective to use as possible.
Websites
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Bill Cook Jr.
Bill Cook Jr. is a local sculptor in Knoxville, Tenn.
His collection required a custom taxonomy to highlight available works and clearly distinguish sold pieces.
Cook’s directive was to recreate his HTML site in WordPress, creating an environment he could easily manage. I designed a taxonomy that automatically populated galleries when content was assigned to designated categories.
Tools: WordPress, Photoshop, Google Drive.
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Bruce Bennett Sculpture
Bruce Bennett was a local sculptor in Knoxville, Tenn. A long-standing member of Knoxville’s creative community, Bennett was also a pioneer at Candoro Marble in Vestal. He sponsored collaborative works such as the One Ton show at UT Gardens and other local installations.
Originally from rural Arkansas, Bennett grew up working with wood before discovering a lasting passion for Tennessee marble. His body of work includes furniture, architectural elements, prestigious awards, decorative accents and elegant sculpture. Following his passing, this collection serves as a tribute to a lifetime of craftsmanship and artistic contribution.
For this project, I developed a comprehensive online presence, including a website, an online store, social media accounts, marketing materials and client communications. I also pursued retail opportunities both online and in physical spaces to expand the collection’s reach. Following Bruce’s passing, my work shifted toward preserving and organizing his artistic legacy through the redesign of his website as a digital archive. The ongoing project includes organizing decades of artwork, commissions, photographs, articles and biographical materials, along with information architecture, WordPress development and SEO.
Tools: WordPress, Photoshop, InDesign, Illustrator, After Effects, Stachi Art, Etsy, Square, Google Analytics, Flourish, Facebook, Instagram, Twitter, and YouTube.
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Gunnar Quist
Gunnar Quist is a digital creator and painter in Knoxville, Tenn. His process begins by creating a digital representation of an image in pixels and then translating it into a painting. To support his workflow, I migrated his website from Squarespace to WordPress. His collection required a custom taxonomy to ensure images appear in the appropriate galleries when new work is uploaded to the site.
Tools: WordPress, Illustrator, Photoshop
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HBF Foods
HBF Foods is an organic egg products company based in Morristown, Tenn.
I designed and developed a flagship WordPress website for HBF Foods, translating brand guidelines into a cohesive digital experience. I created modular, reusable page layouts and implemented structured content organization to improve scalability and user navigation. I enhanced the site’s visual appeal and engagement through custom banners, animations and strategic use of imagery.
Tools: WordPress, Illustrator, Photoshop, After Effects, Animate, Lottie, Dropbox, Google Drive
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HBF Grading
HBF Grading is the fresh egg-grading branch of Handsome Brook Farms. I designed and developed a WordPress recruitment website featuring a centralized job posting and application system for multiple locations. I streamlined HR workflows by integrating online forms while delivering a clean, branded user experience.
Tools: WordPress, Illustrator, Photoshop, After Effects, Animate, Lottie, Dropbox, Google Drive
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Marble City Glassworks
Marble City Glassworks was a local hot glass studio in Knoxville, Tenn., offering high-quality functional art and sculpture alongside immersive, hands-on experiences. The studio specialized in hot glass classes, workshops and group events designed to engage both beginners and experienced creatives.
I led the development of Marble City Glassworks’ digital presence, creating a cohesive ecosystem that included a product catalog, website, Etsy store, social media channels, event booking system, Square payments and client communications. This integrated approach made it easy for customers to discover, book and engage with the studio.
The studio initially launched with an HTML website before transitioning to a content management system. During this period, the focus was on building a client base and establishing a presence in local markets. Strong support from Knoxville’s arts community helped expand the studio’s reach. As demand increased, a new WordPress website with a self-booking system became critical to managing classes, workshops and group events.
The transition to WordPress streamlined communications and operations by integrating event booking, client management and outreach into a more efficient digital system.
Marble City Glassworks Collection
Tools: WordPress, Google Drive, Photoshop, Dreamweaver, HTML, CSS, Facebook, Instagram, Twitter, Flickr, and Pinterest. Square, Etsy.
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Prompt Payroll Services
Prompt Payroll Services, a payroll and tax service company in downtown Knoxville, TN, needed a Wix website that reflected the quality and professionalism of its services. I worked closely with the owner to develop the site, refine the content, and create a clear, approachable online presence for the business.
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SoKno Sculpt
SoKno Sculpt is a local non-profit community organization empowering Knoxville sculptors with connections to commissions in the Old Sevier Neighborhood on the Tennessee River’s south side. Residents can apply for grants to install sculptures on their property with a specific juried artist or connect with an artist to commission a sculpture.
As their communications volunteer, I designed and developed the SoKno Sculpt website while managing digital content strategy, social media, photography, and original video production. Created visual storytelling content that highlighted artists, community projects, and creative initiatives while strengthening online presence and audience engagement.
Tools: WordPress, Photoshop, Meta Business Suite, Publer -
UT Libraries
The University of Tennessee Libraries is the hub of the Knoxville campus, bringing together research, instruction, community spaces and the resources needed to complete projects in one central location. It is vibrant and enriching, and I learned something new every day.
I worked at UT Libraries for 25 years and retired in January 2024. My work spanned digital operations, communications, research and public service. During my tenure, I held a wide range of responsibilities. I staffed the research desk, conducted literature reviews, scheduled instruction appointments, coordinated events, wrote reports and newsletters, created posters and digital displays, designed and maintained websites, supervised students, managed facilities and oversaw supply procurement. I also managed social media for Pendergrass Library from 2011 to 2015.
Committees: Student Art in the Library, Diversity Committee, Social Committee, Dean’s Staff Advisory Committee, Assessment Committee, Website Usability Committee, Campus Communicators.
Tools: Office 365, Sharepoint, Power Automate, Google Workspace, Qualtrix, Canva, WordPress, Drupal, Adobe Creative Suite, HTML, CSS, PHP.