Pivot Point was a small art gallery in Old North Knoxville, TN. Emory Place, a vibrant and growing community, was the cornerstone of this project. We aimed to build on this growth, and my focus was on creating a welcoming space online and in the gallery, a vision that we believe will continue to thrive.
As the gallery assistant, I greeted visitors, kept statistics, and managed inventory on the website and in the gallery. I also took charge of our social media presence on Instagram and Facebook. The owners specifically requested that I make the content more dynamic. I utilized Canva to help with content management and create eye-catching graphics that matched the gallery’s style.
The collection featured national, regional, and local art, and many local artists actively promoted the gallery. My primary goal was to interact with them and amplify their voices. Their efforts were instrumental in the gallery’s success and formed the basis of my work, making them an integral part of our gallery community.
Tools: Canva, Meta Business, Instagram, Facebook, Art Cloud, Photoshop, Illustrator, Google Drive