Marble City Glassworks was a local hot-glass studio in Knoxville, Tenn., offering high-quality functional art and sculpture alongside immersive, hands-on experiences. The studio specialized in hot glass classes, workshops and group events designed to engage both beginners and experienced creatives.

I led the development of Marble City Glassworks’ digital presence, creating a cohesive ecosystem that included a product catalog, website, Etsy store, social media channels, event booking system, Square payments and client communications. This integrated approach made it easy for customers to discover, book and engage with the studio.

The studio launched before website content management systems were available, with an HTML website. This period of growth focused on growing a client base and establishing a presence in local markets. Strong support from Knoxville’s arts community helped accelerate Marble City Glassworks’ growth. The new WordPress website with a self-booking system proved critical to managing increasing demand for hotglass classes, workshops, and groups.

The transition to a WordPress website elevated communications and operations and seamlessly integrated event booking, client management and outreach.

Marble City Glassworks Collection

Tools: WordPress, Google Drive, Photoshop, Dreamweaver, HTML, CSS, Facebook, Instagram, Twitter, Flickr, and Pinterest. Square, Etsy.